For a lot of people I know, personal success is measured by how much money they have in the bank. For a group of people (I believe I belong to this group), personal success looks like a woman that is doing what she loves, in a sustainable manner that not only leaves positive impact in the world around her but also pays her what she deserves for her labour. I know and follow a good number of successful women, I am inspired by their ambition and knowledge, by the way they navigate this male-dominated world.
Social media and its attendant influencers play a huge role in shaping the lives of those that use social media, most mainstream role models have a social media presence and speaking from a purely business perspective, it makes sense to be in the forefront of your target market by way of personal advertisement. We live in a post-anonymity world, most people have recorded their own identifying data on the internet for the world to see and you know what they say about the internet…what you put out never goes away (even after you delete it).
This post is a rant. I want to talk about this new trend whereby the archetypal successful woman on social media has taken to constantly displacing herself in favour of the man in her life on her channels (Instagram). This is counterproductive for the female cause. Young women are looking up to you and you are providing a service, we know about affiliate marketing and those cheques you occasionally receive for patronizing the brands you wear etc.
We really are not interested in knowing that your husband is looking after his own children, neither are we interested in seeing screenshots of the very personal messages you and your boyfriend exchange. We believed you the first time you told us about him, please don’t inundate us with this man-signaling thing you’ve got going on. WE gave you the spotlight because we love YOU, we also acknowledge that your man is a part of who you are but please tone it all the way down, or better still encourage him to open his own social media channels. Thank you.
On behalf of all of us looking up to you,